The LinkedIn personal profile banner is 1584 x 396 pixels, a 4:1 aspect ratio. A LinkedIn company page cover photo renders shorter, at roughly 1128 x 191 pixels. Below is a full breakdown of both sizes, the safe zone your profile photo covers, mobile cropping rules, and a step-by-step way to build a banner that survives every screen size.
Personal profile banner: 1584 x 396 px (4:1 ratio).
Company page banner: renders at roughly 1128 x 191 px, a shorter ratio than the personal profile.
Keep logos and text out of the bottom-left corner, your profile photo sits on top of it.
Mobile shows a tighter vertical crop than desktop, so design toward the center.
Export as JPG or PNG. Compress large files before uploading.
Every surface where a LinkedIn banner or cover photo shows up, with its size and what to know about how it renders.
| Surface | Size | Ratio | Note |
|---|---|---|---|
| Personal profile banner | 1584 x 396 px | 4:1 | The banner behind your name and headline on your public profile. |
| Company page banner (as rendered) | ~1128 x 191 px | ~5.9:1 | LinkedIn crops company page cover photos into a much shorter strip than a personal banner. |
| Mobile app view | Same file, tighter visible crop | n/a | The app shows a narrower vertical slice than desktop, so top and bottom margins get clipped first. |
| Profile photo overlap zone | Bottom-left corner | n/a | Your circular profile photo sits on top of the bottom-left portion of the banner on both desktop and mobile. |
Note on events: LinkedIn event covers use their own separate template inside the event creation flow, which LinkedIn has adjusted more than once. Check the crop preview shown inside that specific tool at upload time rather than relying on a fixed number for events.
A correctly sized banner earns the first glance. Lifast keeps the content underneath it consistent, generating on-brand LinkedIn posts and a content calendar so every profile visit sees an active, credible account.
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Your circular profile photo sits directly on top of the bottom-left portion of the banner on both desktop and the mobile app. Anything placed in that corner, whether it is a logo, a face, or a line of text, gets covered permanently. The safest design approach treats that corner as off-limits and builds the composition around it, weighting key content toward the center and right side of the frame.
Logos, headshots, or text in the bottom-left corner. Content within about 10 percent of any outer edge. Dense paragraphs of copy squeezed into the 396-pixel height.
A centered or center-right composition, one short line of copy, generous margin on all sides, and a background that still reads clearly if the corners get clipped.
The same 1584 x 396 file is used for both surfaces, but the LinkedIn mobile app displays a narrower vertical slice of that image than the desktop site does. In practice, this means content sitting close to the very top or bottom of the banner is the first thing to disappear on a phone. Since a large share of LinkedIn profile views happen on mobile, designing everything toward the vertical center of the frame is not optional polish, it is the difference between a banner that reads correctly for most visitors and one that does not.
A 10-step process that starts at the correct canvas size and ends with a live check on both desktop and mobile, so nothing gets discovered clipped after the fact.
Start with a canvas at exactly 1584 x 396 pixels
Build your personal banner at this exact size (or a clean multiple of it, like 3168 x 792, if you want extra resolution for retina screens). Do not design at a random size and hope LinkedIn scales it well. LinkedIn will crop or stretch an off-ratio upload to fit the 4:1 frame, which is how text ends up misaligned.
Block out the bottom-left profile-photo zone first
Before placing any text or logo, sketch a rough circle in the bottom-left area of your canvas roughly the size your profile photo will appear at. Nothing important (headline text, a face, a logo) should sit inside that circle, because your profile photo physically covers it on the live page.
Keep headline text and key visuals centered or right-aligned
Since the profile photo claims the bottom-left, the strongest real estate for a tagline, a call to action, or your product screenshot is the center-right two-thirds of the banner. Left-align only short, secondary elements that can survive partial coverage.
Add roughly 10 percent margin on every edge
Treat the outer 10 percent of the canvas as a bleed zone, not a safe zone. Different browsers, screen widths, and the LinkedIn mobile app all crop the extreme edges slightly differently. Keep logos, text, and faces inside the inner 80 percent of the frame.
Preview the mobile crop before you finalize
The mobile app shows a narrower vertical slice of the same 1584 x 396 image than desktop. Mock up a rough center-crop rectangle over your draft (roughly the middle 60 to 70 percent of the height) to estimate what a phone visitor will actually see.
Export as a JPG or PNG, not a PDF or vector file
LinkedIn's upload tool accepts standard raster image formats. Export flattened JPG (smaller file, fine for photo-heavy banners) or PNG (better for crisp text and logos, larger file) directly from your design tool.
Check the file size before uploading
Large, high-resolution exports can bump against LinkedIn's upload size ceiling. If your file feels heavy, run it through a compressor or export at 72 to 100 DPI instead of print resolution. Banners do not need print-quality DPI since they only ever display on screens.
Upload, drag the crop box, and Apply
On your profile, hover (desktop) or tap (mobile) the banner, click the small pencil or camera icon, choose Upload photo, then drag LinkedIn's crop frame so your key content sits inside the visible box rather than at the far edges.
View your own live profile on both desktop and the app
After saving, open your profile in an incognito browser window and in the LinkedIn mobile app. This is the only way to confirm nothing important actually got clipped, since the upload editor and the live render are not always pixel-identical.
Re-export and re-upload rather than fighting the crop tool
If text or a logo is clipped on the live profile, do not keep nudging LinkedIn's built-in crop box. Go back to your source file, shift the design further toward the safe center, re-export, and re-upload. It takes two minutes and produces a cleaner result than repeated in-app cropping.
Putting your logo or face in the bottom-left corner.
That exact spot is where your circular profile photo sits on top of the banner. Anything placed there on both desktop and mobile gets covered permanently.
Designing at the wrong aspect ratio and letting LinkedIn auto-crop it.
A banner built at, say, a square or 16:9 ratio gets force-fit into the 4:1 frame, which usually slices off the top and bottom of your composition in unpredictable ways.
Ignoring the mobile crop entirely.
Most creators design and preview only on a desktop browser. The mobile app shows a visibly narrower vertical slice, so headline text placed near the top or bottom edge frequently disappears for phone visitors, who make up the majority of LinkedIn traffic.
Uploading a stretched low-resolution image.
Pulling an old square logo and stretching it to fill 1584 x 396 produces a blurry, distorted banner. Always design natively at the target ratio instead of stretching an existing asset.
Overloading the banner with dense paragraphs of text.
A banner is a glance-length visual, not a page of copy. One short line, a logo, and a clean background communicate faster than a wall of value-proposition bullet points squeezed into a 396-pixel-tall strip.
Forgetting to update the banner after a rebrand or role change.
An outdated banner with a previous employer's colors or an old tagline is one of the fastest ways to look inactive to a profile visitor who is deciding whether to connect.
Using the same file for the personal profile and the company page.
The two surfaces render at meaningfully different aspect ratios. A banner designed for the wide 4:1 personal profile will look cropped and off-center when reused on a company page's shorter frame.
Illustrative examples of how the same sizing rules play out for different kinds of profiles.
A solo consultant used a plain navy banner with a small centered tagline: 'Helping Series A founders fix their sales process.'
Visitors landing on the profile from a LinkedIn search immediately understood the niche before reading a single line of the About section, which is exactly the job a banner should do.
A founder placed a product screenshot on the right two-thirds of the banner with the company name and a one-line value statement on the left, clear of the profile-photo zone.
The banner doubled as a passive product demo for anyone who visited the profile after seeing a post, without needing an extra slide or a pinned link.
A recruiter used a simple banner listing the industries they hire for, center-aligned, with generous margin on all sides so it survived both desktop and the tighter mobile crop.
Candidates browsing on mobile, who made up the large majority of profile views, could still read every word without any text touching the edges.
A small company reused its exact personal-profile banner file, at 1584 x 396, directly on its company page without resizing.
Because the company page renders the cover photo at a shorter ~1128 x 191 frame, the top and bottom of the original design were cropped off, cutting the logo in half until it was rebuilt at the correct proportions.
Buffer's social media image size guide has tracked LinkedIn's personal profile banner at 1584 x 396 pixels and its company page cover photo at a shorter rendered ratio for several update cycles, corroborating the numbers used on this page.
Buffer: Ideal Image Sizes for Social MediaLinkedIn's own Help Center is the authoritative source for upload mechanics, the crop tool, and any future dimension changes. When in doubt, check the profile editor's live crop preview directly.
LinkedIn Help CenterHootsuite's LinkedIn image size guide covers the same profile-photo overlap and mobile cropping behavior described above, useful as a second reference point for marketing teams managing multiple company pages.
Hootsuite: LinkedIn Image SizesGetting the pixel dimensions right stops your banner from looking clipped or blurry, but a visitor who lands on a correctly sized banner and then scrolls into an inactive feed still bounces. Tools like Lifast help keep the content underneath that banner active, generating on-brand LinkedIn posts on a schedule so the profile a visitor lands on looks as sharp as the banner itself.
Uploading at a clean multiple of the base size, such as 3168 x 792, can look sharper on high-density retina screens, as long as the aspect ratio stays exactly 4:1. Going wider or taller than that ratio just gives LinkedIn's crop tool more image to trim, it does not add usable space to the visible banner.
They can share the same color palette, logo, and tone, but they should be exported as two separate files at their own native ratios. Reusing one file across both surfaces is the single most common cause of a banner looking cropped on one of the two pages.
LinkedIn's upload tool will still let you drag a crop box over an off-ratio image, but you are then relying on the crop tool to salvage a composition that was not designed for a 4:1 frame in the first place. It is faster and cleaner to resize the source file to the correct ratio before uploading.
The banner is the largest single piece of visual real estate on a LinkedIn profile, yet it is frequently left as the default gray-blue background LinkedIn assigns to new accounts. A visitor's eye lands on the banner and profile photo before it ever reaches the headline text, which means an unbranded or default banner is a missed first impression on every single profile visit.
Unlike a profile photo, which is small and mostly used for recognition, the banner has enough space to communicate a value proposition, a niche, or a call to action in a single glance. Getting the dimensions right is the foundation. A banner built at the correct 1584 x 396 personal-profile size, respecting the profile-photo safe zone, is what lets the design part actually do its job once the dimensions are handled correctly.
This matters even more for anyone actively growing on LinkedIn: sales professionals, founders, recruiters, and consultants who rely on profile visits converting into connection requests or inbound messages. A clean, correctly sized banner is a small, one-time investment that keeps paying off on every profile view for as long as it stays current.
It is a common assumption that a personal profile banner and a company page cover photo use the same dimensions, but they render at noticeably different aspect ratios. The personal profile banner is a wide 4:1 strip at 1584 x 396 pixels, while a company page's cover photo displays at a shorter ratio, closer to 1128 x 191 pixels as rendered on the page.
Practically, this means a design built for a personal profile will look vertically compressed or cropped if it is dropped straight onto a company page without adjustment, and vice versa. Anyone managing both a personal brand and a company page banner should treat them as two separate design exports built at their own native ratios, not one file reused across both.
Because LinkedIn periodically adjusts how its page templates render (including event covers, which use their own separate template inside the event creation flow), it is worth double-checking the current upload tool's crop preview each time you update either banner, rather than relying purely on memory of last year's dimensions.
Direct answers to the specific dimension and cropping questions people search before uploading a new banner.
The LinkedIn personal profile banner is 1584 x 396 pixels, a 4:1 aspect ratio. This is the size to design at for the strip that sits behind your name, headline, and profile photo on your public profile page.
No. A company page cover photo renders at a shorter ratio, roughly 1128 x 191 pixels as displayed on the page, compared to the wider 1584 x 396 personal profile banner. Design each one separately rather than reusing the same file on both surfaces.
The LinkedIn mobile app displays a narrower vertical slice of the same banner image than the desktop site does. Content placed near the very top or bottom edge of a 1584 x 396 banner is the first to get clipped on a phone screen, so key text and logos should sit inside the center of the frame.
Avoid the bottom-left corner of the banner. That is where your circular profile photo overlaps the image on both desktop and mobile, permanently covering whatever sits underneath it. Keep important text and logos centered or in the right two-thirds of the frame instead.
LinkedIn's upload tool accepts standard JPG and PNG image files for both the profile banner and company page cover photo. If your export feels unusually large, compress it or lower the export DPI, since banners only ever display on screens and do not benefit from print-level resolution.
Yes. Most design tools let you set a custom canvas size, so entering 1584 by 396 pixels directly (or a clean multiple for extra sharpness) gets you a correctly proportioned starting canvas before you add text, logos, or a background image.